This is what the modern customer expects from sales personnel

As competition from online stores increases, retailers are struggling to keep their heads above water. To prevent shopping streets in the Netherlands from becoming completely vacant, the term ‘experience’ might present the magical solution. Today's customer wants more than to simply go out and buy something: They want an ‘experience’. This expectation demands that sales personnel possess a wide range of skills. Fortunately, these skills can be taught.

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