Three Best Practices for SaaS Companies to Monetize Training

SaaS companies operate with a typical product-focused approach towards sales and growing revenue. The potential of a business model that includes related services is seldom considered by SaaS companies. Although SaaS companies create copious amounts of product content to help customers derive value from their products, few of them actually monetize the content. Product training content in the case of SaaS is more likely to be compact and bite-sized compared to that of a software product that has the occasional big bang release, making it easier to consider monetization options for SaaS training content. Even with the increased focus on customer success as a discipline, which is essential for the growth of SaaS companies, they tend to see training as an additional cost of doing business. Product training presents SaaS companies with an opportunity to create a new line of business and also provides a significant new revenue stream.

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