Three Business Models to Consider When Charging for Training

The decision of whether or not to charge for customer training is a strategic choice often made at the company level. Some companies choose to offer training for free as a way to enable success within a product for industries and customers. Other companies think of training as a standalone profit & loss (P&L) center. Still others take a hybrid approach in which training is expected to be cost-neutral (customers are charged just enough to cover direct expenses, typically classroom instructors and facilities).

Read on for more details on the following monetization models: revenue-generating customer training organizations (a-la-carte), subscription, and bundled.

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