Three Common Mistakes in Email Campaigns

Today, we are continuing our theme of marketing and email campaigns (specifically), so that you can go to market with your course offerings like a pro. Email campaigns are both necessary and influential in the world of marketing. The ability to reach your audience at any time of the day (when they open your company’s email), allows your campaign to do the work without your presence at the office. While email marketing is effective, there are common mistakes many businesses make when trying to target their audience. Learn what the most common mistakes in email marketing are and how to avoid them.

1. Steering Away from Email Marketing Best Practices

When people sign up for your emails, it is because they want to. Sending emails to lists of people who do not subscribe is not only irritating to the recipients, it can classify your emails as spam. Additionally, emails that do reach people outside of your market are still less likely to make a return on your investment, due to their irrelevance with these recipients.

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