Three Reasons Why Your eLearning NEEDS to Embrace Video Content:

eLearning without video content is like the Eiffel Tower without tourists. It’s empty and sad without them. In most cases, it’s just unforgivably dull.

If a picture speaks a thousand words, a two-minute video must have all the clout of a lengthy novel. In fact, the fine folks at Forrester Research took that old adage quite literally and calculated that a one minute video is worth 1.8 million words. That’s a lot of words. We just tried speaking really quickly, but we didn’t manage to fit even half that many words into a minute!

We’re now accustomed to consuming information via video content – news, advertisements, documentaries, YouTube videos and the like. In fact, YouTube is now the world’s second most popular search engine, coming in just behind Ask Jeeves (just kidding, our lords and masters at Google are currently kicking it in first place).

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