Three Stages of Enabling Your Medical Representative

As per research, doctors no longer feel that this time spent with an MR adds any value to their clinical practice. In fact, 68% percent don’t want to have any more than one meeting per month. In the ePharma Physicians Annual Study, 51% of doctors want and expect higher degree of scientific dialogue and 87% want MRs to go beyond the basics and focus on evidence-based medicine. 

Erstwhile successes and the business models that helped achieve them have come under pressure and scrutiny. The Medical Representatives (MR), the foot soldiers representing your company, carry the heavy weight of increasing sales month-on-month, quarter-on-quarter and year-on-year. 

So, it is important to look at what is changing in the industry and to equip them in the three stages of the sale cycle – pre-visit, during the visit and post visit. 

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