Three Ways that Higher Education Marketers Are Adapting to a Millennial Audience


Over the last year, we’ve completed more than 1,000 research reports commissioned by our 300+ Higher Education clients. One of the trends we’re seeing is that Higher Education marketing departments are looking for ways to strategically adapt to reach the millennial audience. Millennials are the primary market for most higher education institutions, but need to be marketed to very differently than previous generations. This, coupled with the growing competitiveness among colleges,  is driving urgency among colleges and universities to deploy effective marketing tactics to better reach Millennials. Here are three ways they’re doing it:


Launching increasingly targeted campaigns

–Millennials are less tolerant of mass marketing tactics, as they are the first generation to come of age with sophisticated digital marketing. At the same time, a rising number of students now use social media to research colleges. As a result, many higher education institutions are taking advantage of advancements in digital technology to shift to micro-targeted, segmented marketing campaigns.

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