Tips for using IGTV to promote your online course

User generated content is becoming more and more popular. Surely, Hollywood’s blockbusters are still drawing tons of attention and making obscene amounts of money but the much shorter, on a budget productions of everyday internauts using their mobile phones and whatever props they have in their home are also increasingly trendy.

This, of course, constitutes a wonderful opportunity for businesses to promote themselves, increase their customer base and consolidate their unique brand. Entrepreneurs can benefit most from the many advantages of video, especially with Instagram’s 2018 decision to offer IGTV channels for users to upload filmed material.

The platforms are separate and even though IGTV is similar to Instagram stories, offering the possibility to add a swipe-up call to action in the videos, the main difference is that IGTV content remains indefinitely on the channel on which it was posted.

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