Tips on Attracting Millennials to Your Professional Association

Millennials are the most abundant generation in today’s workforce yet represent the smallest percentage in most professional associations. As I was conducting my research as to why this was the case, I noticed several glaring statistics that should be taken into account when developing and executing a membership development program.

Social Responsibility

: 80% of millennials will more likely use products/services from a company that supports a cause they care about, but 75% of millennials will do the same just as long as the company supports any social cause.

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