Tips to Avoid Millennials Marketing Hype

I received, in my email, a solicitation for a webinar titled 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond. And, as you might imagine, it tweaked my sensibilities for the worse. My initial reaction is to provide, as a palliative, tips to avoid millennials marketing hype.

The content starts off with this scintillating line: “if you’re searching for current, new ways to engage people online and keep your business thriving, look to your youngest learners.” What? Why do you want current and new ways to engage people? How about the evidence-based ways instead? Tested and validated ones. And why your youngest learners? Organizations need to be continually learning across all employees. Why not just your newest employees (regardless of age)?

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