Tips to Drive Product Adoption

Have you ever had a bad experience with a software upgrade? Do you remember the mess that was Windows Vista and the problems that it created for Microsoft? Various software companies at some point of time or the other face a similar scenario wherein a new software product launch does not go as planned and the company has to fire-fight to save its reputation. Additionally, organizations are forced to reinvent and transform themselves to handle the competition.

Let’s look at some examples – Zendesk started as a customer service software company with a product focused on creating, logging, and tracking customer complaints. Today, Zendesk offers a suite of products that range from instant chat support, analytics, and campaign management.

Read the full blog post on the Customer Think website.

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