Tips & Tricks for Gamification Adoption: Emails

In many cases, gamification projects are really about using gamification for change management. The goal is the adoption of new behaviors to create new habits. For instance, driving adoption of and contributions into a knowledge management system. This was exactly the case when one of our customers called us. They had problems getting a cross-continent team of customer support specialists make use of a knowledge management system: they wanted to gamify the use of the knowledge management system, and reward people for creating and consuming content on it. We chose a city building narrative, designed the game and were ready to go. There was just one problem: the knowledge management  was hardly ever used by anyone at the company. Why would people log into it now?

Read the full story by

Tags:

RELATED READS
It’s Not About Cash: Research-based Facts on Employee Engagement Knowledge Guru Summer Release Adds 6 New Languages and Another Game Spacing Option
We are updating our Privacy Policy, so please make sure you take a minute to review it. As of May 25, 2018 your continued use of our services will be subject to this new Privacy Policy.
Review Privacy Policy OK