Top 12 Reasons Sales Superstars and Sales Managers Should Not Be Sales Trainers

This is a guest post written by Mark Allen Roberts. Mark is a public speaker, author of the book: Branding Backwards and has 34+ years experience within his field.

When was the last time you trained your salespeople?

Did the training result in the behaviour change and the measurable improvement you desired?

Did your salespeople apply the training; use the new sales tools correctly and at the right time in the buyers buying process?

I hear many of you saying no, no, and I am not sure.

The main reason why your sales training did not stick is your sales super stars and sales managers have not been trained to be trainers.

In this post I will share 12 reasons why you want someone with a sales training competency training your salespeople.

This topic reminds me of a post I shared some time ago about how sales super stars are promoted into sales management and in most cases fail.

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