Training Content from the Real Influencers

The word “influencer” has certainly evolved over the last several years, mostly as a result of social media, where almost anyone can express their opinions as expert guidance. As I write this in 2021, the word “influencer” could be used to describe a world leader with massive political or financial power, an entertainment or sports celebrity with dramatic effect on culture, or a random person in gym clothes with an Instagram page, who swears that crushed-up peppers and ice cubes are just as delicious as ice cream – if not more so.

Clearly, there’s a difference.

Who are the real influencers?

Let’s step back to the original definition of influence:

the power to change or affect someone or something the power to cause changes without directly forcing them to happen.”

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