Training, Sales, and Marketing

What role does sales and marketing take in your training implementation and delivery?

If you said, none, you are missing opportunities. In today’s world, people are consumers of everything, including knowledge. They are constantly setting priorities around an understanding of what’s in it for them.

If you don’t consider how to market your training and sell learners on the importance of your information, you are reducing your training impact. Even when training is required, learner’s can be physically present without being “present”. If you want to be your training to be impactful, it is key to have the learner actively invested and engaged.

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