Trying to Create a Company Culture is Like Trying to Give Yourself a Nickname

In an episode of Seinfeld, George is desperate for people to call him T-Bone. He calls himself it every chance he can, but it just won’t stick. Instead, he’s given the nickname Koko by the others because he eats bananas for lunch one day. Tough break, George, but (for once) it really wasn’t your fault. […]

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