Turn Big Data into True Business Benefit

Every day, we create 2.5 quintillion bytes of data – so much that 90% of data in the world today has been created in the last two years alone. When data sets get so big that they cannot be analysed by traditional data processing application tools, we have ‘Big Data’. Today, Big Data are woven into every sector, used to creating transparency, enabling experimentation, improving innovating, supporting decisions, increasing segmenting, etc. However, although organisations may hold an enormous amou

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