Typography for ESL Websites (The Ultimate Guide)

Typography is the process of arranging text on a printed page or digital screen in a visually pleasing way. It should make the text more aesthetically appealing, while not negatively impacting readability or the effectiveness of the message.

Typography matters because it helps conserve the most valuable resource you have as a writer—reader attention.

Typefaces have personality. For example, Comic Sans typeface will make your audience feel very different about your brand than they would if you were to use Baskervville. Just like choosing your brand colors, you should choose typefaces that are going to inspire the desired emotional response in your audience.

The majority of commercial fonts require the purchase of a font license. However, Google has a repository of 1000+ font families which are free to use for commercial and non-commercial projects. In this article we’ll look at how to leverage the Google font library in your website project.

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