Understanding Time to Value (TTV) and How to Decrease it with Customer Education

Months of R&D. Multiple tests. A multi-channel marketing campaign. All of this time and energy spent to cut the ribbon on a new product. On the big day, hundreds of customers — old and new — show up, excited to try it out. Unfortunately, the excitement quickly wanes and usage plummets. But why? More likely than not, it’s because you didn’t demonstrate value. Said another way, there was a high Time to Value (TTV).

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