Unleashing Superheroes – Driving Effective Learning Campaigns

What do marketing and learning have in common? Quite a lot, it turns out, as I discovered in my mission to unleash superheroes!

As I settled into a YouTube click-a-thon this weekend, I found my finger hovering over the familiar ‘Skip’ button, eager to whizz past the boring adverts and onto the funny cat videos! The empowering feeling of stopping the latest advert mid sentence, got me thinking…In the era where we can fast forward through tedious commercials – it’s tougher than ever for advertisers to hold viewers’ attention!  

I realised many of the problems faced by modern marketeers are the same challenges facing LMS Drivers. Even if your training is compulsory, learners can skim read lengthy slides, skip boring videos and guess tedious quiz questions. If people are not engaged with your content they will find a way to shortcut it. Learning campaigns are a lot like marketing campaigns – to defeat the ‘Skip’ button, they need to be engaging!

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