Unlock Your eLearning Differentiator & Iconic Advantage

Technology continually creates new opportunities for your association’s educational programs, but it also lowers the barrier to entry for competitors to enter and disrupt your market. Think of all the organizations that now offer professional development to your members—how many of them existed even ten years ago? To stay top of mind (and top of market), you need to leverage your eLearning differentiator—your iconic advantage.

You can learn more about the “iconic advantage” approach to marketing straight from the inventor of the concept, Soon Yu, at the NiUG Discovery Conference next week (October 2-4) in Arlington, Virginia. Soon Yu is the opening keynote and conference emcee at #NiUG17—follow that hashtag on Twitter to read soundbites from the conference. Since WBT is a Strategic Partner of the NiUG Discovery Conference, we hope to see you there.

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