Unlocking Data to Understand Learners as Customers

By Teresa Rose, Digital Learning Expert, E.ON Global Learning Centre of Competence


I love it when I get those moments. Do you know the ones I mean? You’re at an event or meeting, and someone says something that creates a spark. It raises awareness in that moment, and you remember where you were. You sense a feeling of energy coursing through your body, which creates momentum and propels you forward to take action.


I had that feeling listening to Laura Overton of Towards Maturity speaking about her passion for the profession to embrace change. It was when Laura launched her campaign ‘Make it Happen’, early in 2016. There and then, I decided, in Laura’s words, to turn “aspiration into action” and signed up to ‘Engaging Your Customers’.

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