Having a digital marketing strategy for your online school is the cornerstone of a healthy online teaching business. One of your key assets will be a list, or a collection of contacts that could become potential students.
You can email the contacts on this list, target these contacts via Twitter and Facebook, pass them useful content that could lead them to enroll in one of your courses, or craft other creative ways to persuade these contacts to sign up for your course. This is what marketers call a conversion.
None of this information will be useful to you without a way to build your list. To do this, marketers use landing pages to capture visitor data. So, this is the first of a two part series that will give online educators the information they need to incorporate landing pages into their marketing strategies.