Use Responsive AI to Train Your Sales Team on Strategic Alignment

If you’ve been in business long enough, you’ve probably heard the term strategic alignment before. And for good reason, too. It’s an important concept, and, without it, businesses would struggle to find success. Essentially, strategic alignment is the idea that company activity should line up with company values, mission, and culture. 

Many people generally think of strategic alignment as a broader, big picture concept. But did you know that it’s a tremendously vital principle for Business to Business (B2B) sales, as well? Sales, marketing, and customer support teams need to align their strategies with the needs and values of the customers. Not only do these teams need to be in alignment with each other, they also need to coordinate their strategy to incorporate their customers.