The Black Friday and Cyber Monday sale marks the start of the Christmas holiday and it’s the event of the year for both businesses and consumers!
In order to make the best out of the opportunity though, businesses need to take advantage of the tools they have available and invest in promotional marketing, most preferably email marketing.
You may be asking, why?
As research finds, email marketing is at its core a powerful marketing strategy and has a huge positive impact on the business revenue during holiday seasons. Also, according to a 2013 Direct Marketing Association report, the average ROI for email marketing is estimated at 4300% for US companies, offering an extraordinary increase in business profits.
Email Marketing Campaigns
Tags: black friday • Course marketing ideas • email marketing ideas • Featured