Question: What do you think is the least-liked feature of the Learning Management System (LMS), according to Brandon Hall Group’s 2015 LMS Trends Survey?
Answer: Ease of use.
People just don’t think the LMS is as intuitive as it can be. And it’s not just our data — user experience is becoming more of an issue than ever before. But it’s not just about enjoyment—there is an actual return on dollars invested in the user experience.
“On average, every dollar invested in UX brings $100 in return. That’s an ROI of a whopping 9,900 percent,” says one research report quoted in a Nov. 19 article on Forbes.com
Reading the article coincided with Brandon Hall Group’s recent briefing with the NetDimensions team. Adrian Weaver, head of product management at the learning technology company, shared this piece of information: “The more a particular screen is viewed or used within our system, the more time we spend on making usability a priority. … This is so important to us that we even have a dedicated person to handle user experience.”