Using an LMS to Enhance Marketing and Increase Sales

As a Learning Management System provider, we assume that our customers are in the business of selling courses. With that assumption, we know that our platform must support the goals of the association and must have features to accommodate these needs. How do you get past simply providing eLearning materials to your members and move into increasing revenues from those materials? Your learning management system and/or eCommerce platform plays a valuable role. Below are some features to look for to get you started.

Suggestive Selling and Recommendations

When you have a member’s attention on your website page, you should be providing them with as much value as possible. If they login to take a course, they should be suggested a related webinar recording or recent journal article. Once they complete a course, they should be recommended a few more advanced course options. These are both opportunities that can increase membership value and grow revenue for your association.

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