Using Concise Words In eLearning Course Design: Reapplying Marketing “Copy” Tips

There is nothing worse than having to read a wordy advertising campaign. Marketers know that the best way to capture their audience and get points across is through concise and meaningful text. We should, for better eLearning course design, grasp this concept and create content that will not derail a learner’s engagement.

While we need to ensure the learning objectives are met, this often means adding more details through more words. The risk in this is that learners might miss pertinent information hidden in the text. Concise writing uses the strongest words possible to convey your message and eliminate wordiness. Given the impact on sales, marketers have perfected the art of concise copywriting and are an ideal industry to borrow from to ensure our learning messages are conveyed.

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