Using Email Marketing Tools for Learning Campaigns

Imagine writing a set of emails just once that is sent to different people at different times when they need it most.

Despite all the hype for social networks and messaging apps, there’s only one online platform that everyone uses: email. You can send an email using any email service or application, and you’ll know it will reach the recipient. That makes email a great place to share your learning messages so they’ll be seen. 

Among the most powerful and useful features of email marketing tools is email automation. You only have to set it up once, and it runs on its own. After that, you are able to send triggered emails without lifting a finger. It sounds complicated, but it is actually quite simple to set up.

Email automation involves sending emails automatically, without the sender having to do anything. There are a variety of “triggers” that cause the emails to be sent, such as something the subscriber does (a behavioral trigger) or a certain date or time frame (a time-sensitive trigger). You can use automated processes like these to send targeted emails at just the right moment..

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