Using Nostalgia to Market Learning

For marketers, memory has been long relied on to persuade the buying public to purchase their products. We use images and music to make the consumer remember their past and experience a level of nostalgia that is pleasant to anchor that pleasant memory to the product.

As it was just the holiday season, we can look to holiday ads as a perfect example of nostalgia. The Christmas songs, the images of family and baked goods, taking us back to our own childhood holiday experiences. If any one company does this well it is Coca Cola. It is that sense of nostalgia, that emotional response based on previous experience we want to evoke in your learners. Whether you’re trying to get your employees to take mandatory training, or you’re an association marketing your continuing education courses to members and prospective members, you can use nostalgia to help excite your learners about what you’re offering.

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