Using podcasts to promote your online business

You are probably familiar with the oldie but goldie Video Killed the Radio Star. The song dates back to 1979 and it plays on the mixed feelings people had about the new technological evolutions at that time.

Thirty years later, video is still making a killing everywhere with Hollywood franchises tearing down records on opening nights and user generated films getting millions of followers on the modern streaming platforms.

So technology worked well for video but it has also brought radio back in ways that didn’t seem probable a decade ago.

While video demands full attention and thus can’t really be viewed while doing something else (such as walking, for example), podcasting — radio’s glorious grandchild — can be listened to wherever and whenever.

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