Using the Matomo Audience Analysis Platform Project

 

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As a marketer, Bob needs to have insights about the customer’s experience and behavior on the company e commerce website. Up to now, the company relied on Goggle analytics to gather this data. But the company is more and more concerned by the use of personal data by large internet companies such as Google. Therefore they have decided to move away from Goggle Analytics and to install the open-source Matomo platform on one of their servers. Matomo allows them to do pretty much everything Google analytics used to do, but now, they own the data and they know where it is stored. For Bob, it means he needs to learn how to use this new platform

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