Using the Zeigarnik effect in learning – how objectives can dramatically increase engagement!

In this post I want to discuss a term called the Zeigarnik effect. By the end of this post my aim is that you will have a new way to think about displaying objectives or goals in your courses and not just considering them standard introductory slide fodder. Objectives can play a large part in motivation and engagement throughout a course, but we have to ensure that they are used, crafted and portrayed effectively.

As a small warning before we begin, this post is a little more academic than my usual posts but there is still a lot of value in its content. I’ve stripped back a lot of the dull academia, so whilst there are still references for the writers, the language should still be in an enjoyable and relatable style.

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