Using visual psychology to get better engagement on Instagram

Instagram is a social media staple. More than a billion active users are on the platform, and “instagrammable” is now an actual word in the Merriam-Webster dictionary. The platform is constantly growing and has immense potential for businesses since 80% of users follow brands.

Read more: Using Instagram to boost your online business

None of what I am saying here is surprising, and neither is the fact that getting people to engage with your Instagram posts can be challenging. Because there is so much quality content and the platform is constantly growing, it is difficult to stand out as a knowledge entrepreneur and make a good impression.

Here are some tips to help you in that direction.

Psychology is key

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