Using your potential; knowledge worker is what makes a company

Have you ever met a knowledge worker? Most of the times they are the core of your organisation. Therefore look around you, almost all of your peers are knowledge workers. It can be their eagerness and drive, or ideas, experiences and ways of interpretation that make knowledge workers an unsubstitutable asset for your organisation. Though very often CEO's forget the importance of their high potential assets.

Right now, the metrics is the key of 'successful' performance. Since it is very difficult to measure the knowledge of a knowledge worker, executives feel increasingly uncomfortable with promoting this specific term. Executives attention shifted from importance of knowledge to a one basic metric - revenue. Hence, while being so compelled by the notion of metric, executives undermined knowledge, one and the most important component within an organisation.

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