Utilizing Sales Enablement to be Effective for Your Organization

The term “sales enablement” is tossed around the business world a lot, but seldom do people understand what it actually means. Simply put, sales enablement is the ongoing process of equipping your organization’s sales team with the knowledge, skills, and resources they need to make sales. One of the biggest challenge sales teams face right now is that customer behaviors and needs are rapidly changing. This was especially true after COVID-19 struck, when we all witnessed huge shifts and urgency in skilling and reskilling needs for sales effectiveness.

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