Video Length: 4 Tips That Will Help You Boost Engagement

When possible, keep the length of the videos you produce to under 2 minutes, or from 6 to 12 minutes for intentionally longer content. Now that you’ve got the TL;DR version, keep reading to find out how we arrived at this decision.

Why did we tell you the main point of this post in the first paragraph? Well, how often do you finish reading an entire article? What’s the likelihood that you’re going to finish this one? We hope the probability is higher than average, but we’re hedging our bets because according to a study by marketing experts, Sumo, they found only 20% of people read articles from start to finish. This made us wonder, if so few people finish the articles they start, how does that translate to video? It’s understood that people are more likely to watch a video than read, so does that mean people are more likely to watch an entire video?

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