Visual Merchandising Requirements

Visual merchandising is behind the success of Fortune 500 retailers today. It’s a simple cost-effective way to attract new business and keep current customers coming back for more. To get started with this, we’ve listed 10 visual merchandising requirements to use for your retail store.


Visual Merchandising Requirements # 1 – Understand your target customer’s psychographics

When creating your visual merchandising plan, the first step you have to take is to understand your target market. Every retail store already knows its target market’s demographics such as age, income, and gender. But what about your customer’s psychographics? Do you know why and how you’re able to attract them to buy from you? An excellent start is by going over your point of sale system’s customer data (particularly a customer’s order history). 

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