Visuals and Visual Thinking

Logos, billboards, icons, infographics, memes, and other visuals are everywhere. A picture is supposedly worth a thousand words. “tldr” (too long, didn’t read) is an all too common acronym. And there are lots of articles floating around that discuss how much faster the human brain can supposedly process images than it can process words. There’s no denying that we live in a highly visual time. What’s so great about visuals and how can they help you broaden the way you think?

Why People Like Visuals

Visual Appeal

Let’s get the obvious one out of the way, pictures are pretty. And something that looks good is going to get more attention than something that looks sloppy or complicated.

Clarity

People want to know exactly what’s being talked about, what they’ll get if they click “buy,” and so on. Visuals allow everyone looking at the image to see the same thing, which gives them a common starting point. There’s less room for interpretation with visuals than there is with pure text.

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