Volvo Eicher’s Itube: User Generated Content for Training Revolution

Multi-media learning has been accepted to create better retention for a while now and L&D has seen the uptake of audio-visual learning for decades. However, the pandemic fast-forwarded our worlds and things changed rapidly.  According to Think with Google, 58% learners are using digital video to learn new skills in the post-pandemic world.

Given the blue-collared nature of work in the auto industry’s manufacturing units and service centers, watching and learning is an absolute necessity and thus the value in using video as a medium is clear. When Volvo Eicher approached GCube for a learning solution that will work for their dispersed workforce with variable educational background, we immediately identified the need for video-based learning. However, given the volume of content needed and variety of learners we were catering to there were two major challenges:  

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