Want to make money selling online courses? Start by giving them away for free.

If you are building a business selling online courses, one of the best things you can do is start by giving one away for free. You probably won’t make much money over the first few weeks anyway, so it’s not as if such a burst of generosity will lose you revenue. In fact it’s more likely to bring in more revenue in the long run than if you put everything behind a paywall and waited for the signups to roll in. You can offer a free course as a time-limited offer, or as a permanent fixture in which it functions as a demo of your online school.

Staging a course giveaway can also be a good tactic for more established training & education companies. It can function as a marketing promotion by raising awareness of your brand. People who take your free course will experience your brand from the inside, just as paying customers do – they’ll get to try out the look, feel, content, style and quality of your courses. So don’t put a half-baked course up for free. Make it the best you can, because it’s a showcase for your company, projecting the professional image you want people to see.

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