Want to Sell More Content? Put More Lines in the Water

“How can we sell more content?”
  That’s the number one question on the minds of everyone who develops and sells learning-related content.  Corporations, commercial for-profit training companies, associations, academic institutions and individual subject matter experts — all are designing, producing and selling educational content at a staggering pace.  But creating more content isn’t necessarily the best way to grow your business.  Here’s why:

The business model for selling online content is simple and incredibly attractive.  Once you recoup your upfront investment in content development, the only significant expenses are the cost of marketing and maintaining that content.  In other words, after your core content costs are covered, each additional sale generates significantly higher profit.  It’s smart business to market a more limited selection of compelling courses and grow through success, rather than developing a huge library of courses and then try to figure out how you can sell it.

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