We don't need badges, or do we?

When I started my gamification journey, one of the sore spots, if you will, was the awarding of badges. On the one hand, I agree with the ideas in Daniel Pink's Drive and the overjustification effect, and which translates into "Badges ruining intrinsic motivation to learn". On the other hand, I have a gamer son, who keeps going back to specific games in his collection simply because he wants to get that elusive gold badge just so he can show it off in his profile. So which is it?

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