Wearable Technology

I’ve been meaning to write about wearable technology for a while now, but have resisted because (a) everyone and his dog has written about it, (b) I wasn’t sure on why I was feeling so negative about it, and (c) I couldn’t actually be bothered.

So, what changed? Well, it was a reply tweet I got from Jason Bradbury last week. Jason, if you’re interested, is the face of The Gadget Show here in the UK. It started when Jason shared a tweet about Apple not being able to crack the wearable market with sales of their watch down on expected volume. I replied:

By this I meant that I don’t believe watches are really the right medium for innovation in wearable technology. I’m not surprised that companies like Apple have investigated and tried it out – watches, rings, necklaces, etc. seem the natural choice for ‘wearable’ innovation- but I am surprised and a little disappointed they carried on down this avenue.

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