[Webinar Recap] The New Formula for Customer Onboarding

It’s no secret that product adoption is one of the most challenging aspects of the customer journey for customer success teams. In yesterday's webinar, Skilljar’s Product Marketing Manager, Linda Schwaber Cohen, and Checkr’s Head of Customer Education & Training, Adam Avramescu, dove into the need for companies to be thoughtful and strategic in their customer onboarding and education programs and explained why the key to product adoption is establishing value for customers early and often.

While an emphasis on onboarding is not new, Adam and Linda identified several common mistakes, many of which stem from the belief in onboarding as a single activity, rather than as an ongoing strategy. Among these common mistakes:

The belief that there is only one correct way of doing things

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