Webinar Recording: An introduction to Watch & Learn with Tom Hickmore

Tom Hickmore, Creative Director and Founder of Nice Media, published his debut book this year. It’s called ‘Watch & Learn’ and distills his 35 years of video-centred learning experience into a pithy 18,000 words. Each chapter has a handy summary (like any good learning) and the book concludes with industry case studies that demonstrate the power of drama in action for Nice Media clients.

In this webinar, Tom explains how he came to write ‘Watch & Learn’ and he introduces the main themes of the book. These include:

How to avoid common mistakes when using drama for learningThe key features of good quality drama for learning and an introduction to design approachesStorytelling and story structure theoryHow to produce drama for learning, including practicalities around budget, resources required, and casting actors.

Read the full story by


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