Webinar: The Neuroscience of Memorable Messages

We were pleased to host cognitive scientist Carmen Simon in a webinar last week. She discussed how one of the biggest problems with business content is that audiences forget 90% of what you share after 2 days. And the typical goal of creating a message or training program and sharing it with an internal audience is to influence their behavior in some way. But how can they act on your message if they only remember a tenth of it? How do you even know which tenth they’ll remember?

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