Welcome microlearning’s little brother… microreading!

We all know our reading habits have changed drastically in the past decade, particularly for the younger generation. This change is mainly due to the new ways in which we consume content; every day more and more people are reading their daily newspapers, magazines, and novels on their mobiles, tablets or Kindles.

App developers are constantly looking for innovative ways to use these technologies and in recent months there has been a growth in popularity for many ‘chat fiction‘ apps. Never heard of them? Don’t worry, Snackson is here to explain!

Chat fiction apps aim to present novels in an alternative format, mainly as text messages. The idea is that users have to scroll down the screen to find out what will happen next in the story. Simple, right? This new reading format has proved to be very appealing, particularly for younger readers who are used to scrolling through images and information on other applications such as Instagram or Whatsapp.