What are some essential elements of effective sales training?

“Listen.”

That was the response when I asked Challenger’s Senior Vice President of Marketing and Business Development, Spencer Wixom, what makes the difference between effective sales training and sales training that doesn’t lead to results.

There’s a lot to unpack in that answer, and it goes beyond sales training to any type of training facilitation.

Transcript of the Conversation with Spencer Wixom

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