What Buying a Bicycle Would Look Like if We Applied a Typical LMS Selection Strategy

When making any significant purchase it’s normal to go through a thoughtful consideration of your options. For example, there’s more to choosing the bicycle that’s right for you than having two wheels that spin. To begin with, the cost of purchasing a bicycle can range from a few dollars for a second-hand “beater” to tens of thousands of dollars for a beauty such as this one:

Regardless of your budget, you’d likely make a decision regarding what bicycle to buy by first visiting bike shops to see what style may best fit your needs:

Do you dream of standing on the winner’s podium after the final stage of the Tour de France?

Then an ultra-light carbon-fiber road bike may be right for you.

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